Disney Is Weighing Surge Pricing for Parks | TIME.

It’s hard to fathom paying such high prices for peak days. The parks are expensive enough without having to charge fans high prices, simply because it’s a busy day. We already pay higher prices for the resorts during peak times. But that’s to be expected since that’s common place for the hospitality industry. So why bring this pricing structure to the parks?

Right now, a ticket to Disneyland runs about $99. The suggestion seems to be to raise that during peak times to $115. The normally priced $105 ticket to the Magic Kingdom in Disney World would be $125.

Hopefully the Walt Disney Company will reconsider instituting this plan and search for other alternatives.